PixFuture First-Party Data Solution

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PixFuture First-Party Data Solution

Solution

PixFuture First-Party Data Solution

Overview

PixFuture First-Party Data Solution is the secured identity solution, that is targeted to boost the quality of connections with each authenticated consumer. Access premium demand from a list of our Demand Partners and maximize your earnings by letting us share hashed first-party data about your audience. Solution use various ways of well-known techniques to assure the security of data to be passed.

Integration Options

Option	Requirements
Server-Side (PHP)	· Hosting with PHP 5 or greater · Ability to save the script in your website directory · Access to First-Party Data via PHP · Knowledge how to retrieve First-Party data
Client-Side (JS)	· Access to First-Party Data via JS · Knowledge how to retrieve First-Party data
WordPress plugin	· WordPress installed
Joomla Module	· Joomla installed

*Server-Side integration illuminates any data leaks but makes integration more complex.

Server-Side (PHP) Integration

1. Insert PHP script to your website web directory and name your script with .php extension.

Ex.: pixfuture.php

<?php
// Data to be sent
$email = {{USER_EMAIL}}; // Fill in with dynamic value or leave it empty. Example example@example.com
$phone = {{USER_PHONE_NUMBER}}; // Fill in with dynamic value or leave it empty. Example 1234567890
// Gender, where “M” = male, “F” = female, “O” = known to be other
$gender = {{USER_GENDER}}; // Fill in with dynamic value or leave it empty. Example M
// Year of birth as a 4-digit integer.
$age = {{USER_AGE}}; // Fill in with dynamic value or leave it empty. Example 1996
 
$plainData = array(
    "email" => $email != '' ? $email : '',
    "phone" => $phone != '' ? $phone : '',
    "gender" => $gender != '' ? $gender : '',
    "age" => $age != '' ? $age : ''
);
 
$encryptedData = encryptData($plainData);
sendData($encryptedData);
 
function encryptData($plainData){
    $encodedData = array();
    
    foreach ($plainData as $keyD => $dat) {
        if($dat != ""){
            $encodedData[$keyD] = array(
                "md5" =>  md5($dat),
                "sha1" =>  sha1($dat),
                "sha256" =>  hash('sha256',$dat),
                "plain" => $keyD == "gender" || $keyD == "age" ? $dat : ''
             );
 // Get the public Key of the recipient
            $publicKey = openssl_pkey_get_public("-----BEGIN PUBLIC KEY-----".PHP_EOL.
            "MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEA5l7Pxw41x7Ih4g14zx1K".PHP_EOL.
            "PngBa71ttO2EI1VX1ga/luupH4HowjCbUp1t45AcS2HNVLEWNlGPvqv8BDfTnPW4".PHP_EOL.
            "ogq2D3qkrlqRRpUXiq2maPpR9OJSnP+U+UMxvUN57d6Vsvldwm8iqV8kouuBBt9C".PHP_EOL.
            "uJ95eGKwR1JIeBAG02P7t19Ip6cQex/u7zZ7sBP25PYsALlq2aRp0cZY086b4B1i".PHP_EOL.
            "uuoFSHuJ1VVTZ80ayRMKx+hTtjavgub9grr257h7gTxftbfG+Fl0Jjg0swGrQIof".PHP_EOL.
            "fWduv21vw1NyAXY649Ht1+Rkf7J2eHThQhbyuoTXeEAIZ22yJVSH9FfAR4U8VCiY".PHP_EOL.
            "4wIDAQAB".PHP_EOL.
            "-----END PUBLIC KEY-----".PHP_EOL.
            "");
            $a_key = openssl_pkey_get_details($publicKey);
 
            // Compress the data to be sent
            $plaintext = gzcompress($dat);
            
            // Encrypt the data in small chunks and then combine and send it.
            $chunkSize = ceil($a_key['bits'] / 8) - 11;
            $output = '';
            
            while ($plaintext)
            {
                $chunk = substr($plaintext, 0, $chunkSize);
                $plaintext = substr($plaintext, $chunkSize);
                $encrypted = '';
                
                if (!openssl_public_encrypt($chunk, $encrypted, $publicKey))
                {
                    die('Failed to encrypt data');
                }
                $output .= $encrypted;
            }
            openssl_free_key($publicKey);
 
            // This is the final encrypted data to be sent to the recipient
            $encodedData[$keyD]["openssl"] = rawurlencode($output);
        }
    }
 
    return $encodedData;
}
 
function sendData($encryptedData){
    $encryptedData["pixHashes"] = true;
 
    header('Access-Control-Allow-Origin: *');
    header('Content-Type: application/javascript');
 
    echo '
    function handlePixMessage (e) {
        // Reference to element for data display
        let regexServed = /served-by.pixfuture.com/g;
        let regexDFP = /.googlesyndication.com/g;
        
        if ( e.origin.match(regexServed) != null ||  e.origin.match(regexDFP) != null) {
            // Send reply to source of message
            e.source.postMessage(\'' .json_encode($encryptedData). '\', e.origin);
        }
    }
    window.addEventListener("message", handlePixMessage, false);
    var _pixHashes = ' .json_encode($encryptedData).'; console.log(_pixHashes); 
       ';
}

2. Modify the beginning of the script with consumer data you can retrieve. Ex. If your data about the publisher is collected in Session, then you could get an email using $_SESSION["user_email"]. If you do not have some of the data leave it as an empty string

$email = {{USER_EMAIL}}; // Fill in with dynamic value or leave it empty. Example example@example.com

$phone = {{USER_PHONE_NUMBER}}; // Fill in with dynamic value or leave it empty. Example 1234567890

// Gender, where “M” = male, “F” = female, “O” = known to be other

$gender = {{USER_GENDER}}; // Fill in with dynamic value or leave it empty. Example M

// Year of birth as a 4-digit integer.

$age = {{USER_AGE}}; // Fill in with dynamic value or leave it empty. Example 1996

3. Call the saved script file from the directory you saved at the head of your website.

<head>

</head>

Client-Side (JS)

1. Place this JS script below between HEAD tags on all pages you serve tags with PixFuture

2. Modify the beginning of the script with consumer data you can retrieve. Ex. If your data about the publisher is collected in Session, then you could get an email using sessionStorage.getItem("user_email"). If you do not have some of the data leave it as an empty string.