This guide provides detailed instructions on how to integrate banner ad tags for various sizes into Google Ad Manager, ensuring the highest priority delivery.

Access your account by logging in at Google Ad Manager.

• Navigate to the Inventory tab and select Ad Units.
• Click on New Ad Unit.
• Enter a name and description for your ad unit.
• Specify the sizes (e.g., 300x250, 728x90, etc.).

Select the appropriate size for each ad unit and categorize it under your inventory structure.

• Go to the Delivery tab and select Line Items.
• Choose Sponsorship or Standard with high priority settings for the line item type.

Set the priority to Priority 1 (Sponsorship) and configure targeting criteria as needed.

• Attach creatives that match the ad unit sizes.
• Navigate to Generate Tags and select your ad units.
• Copy the generated ad tags.

Paste the ad tag codes into the HTML of your website at the desired locations.

Use the Google Ad Manager preview tool to test the ads and then go live once confirmed.

By following these steps, you can ensure that your banner ads are set up for the highest priority delivery in Google Ad Manager.

• Monitor ad performance regularly through GAM reporting tools.
• Adjust settings based on performance metrics to optimize delivery and revenue.